Overalls bearing the company's logo are related to economy and
practicality. A preference of corporate style involves a significant increase of costs for development of
design solutions, customized tailoring, selection of necessary materials and so on.
Overalls long ago ceased to perform exclusively utilitarian function. Often the image
part plays a very important role.
The choice does not cause interest
for many businessmen and that is why it is ignored. A better solution for such businessmen is serving logotype
on clothing, like sweatshirt or order of the t-shirts, hoodies. Such an approach also ensures recognition of
firm, understanding of potential customers.
In some sorts of btl-actions
promotional costumes are applied - spectacular and colourful advertising anchors that effectively attract
attention. There is also a sense in applying logo on the company clothing since under these conditions,
it will be remembered at an intuitive level will complement the pleasant emotions of the event.
Workwear with logo of outline type is rather popular. There
are some methods of implementing this kind of logo that require the possibility of large images. Transfer
print gives a possibility of designing small accessories-handbags, caps, bandanas, etc.
It is important to understand that overalls and the company's logo are images, the
face of the company, it is a tool to be remembered by the clients.